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language:"eng"
~person:"Ferrell, Odies C."
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Werbung"
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Electronic Commerce
Konsumentenverhalten
Marketingmanagement
Werbung
Marketing
29
Marketing management
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Business ethics
4
Management
4
USA
4
Unternehmensethik
4
Decision theory
3
Entscheidungstheorie
3
Market research
3
Marktforschung
3
United States
3
marketing ethics
3
Beziehungsmarketing
2
Business start-up
2
Case studies
2
Consumer behaviour
2
Corporate finance
2
Human Resource Management
2
Market segmentation
2
Marketing theory
2
Marketingstrategie
2
Marketingtheorie
2
Marktsegmentierung
2
Personalmanagement
2
Physical distribution
2
Relationship marketing
2
Strategisches Management
2
Theorie
2
Theory
2
Unternehmensfinanzierung
2
Unternehmensgründung
2
Vertrieb
2
marketing education
2
Advertising
1
Betriebswirtschaftsstudium
1
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Ferrell, Odies C.
Kotler, Philip
64
Kerin, Roger A.
23
Keller, Kevin Lane
20
Hartley, Steven W.
19
Peter, Jerome Paul
18
Sheth, Jagdish N.
16
Armstrong, Gary
15
Donnelly, James H.
14
Koschnick, Wolfgang J.
12
Rudelius, William
12
Baker, Michael John
11
Lim, Weng Marc
11
Gbadamosi, Ayantunji
10
Piercy, Nigel
10
Tadajewski, Mark
10
Aaker, David A.
9
Adeola, Ogechi
9
Baack, Donald
9
Clow, Kenneth E.
9
Doyle, Peter
9
McDonald, Malcolm
9
Morgan, Neil A.
9
Vrontis, Demetris
9
Hinson, Robert
8
Krishnamurthy, Sandeep
8
Lindgreen, Adam
8
Maclaran, Pauline
8
Parsons, Elizabeth
8
Sandıkçı, Özlem
8
Wheeler, Alina
8
Baker, Michael J.
7
Boone, Louis E.
7
Dholakia, Nikhilesh
7
Dwivedi, Yogesh Kumar
7
Hollensen, Svend
7
Hutt, Michael D.
7
Kitchen, Philip J.
7
Leeflang, Peter
7
Mogaji, Emmanuel
7
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AMS review : official publication of the Academy of Marketing Science
1
Journal of business research : JBR
1
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ECONIS (ZBW)
7
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1
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
2
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
3
Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
4
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
5
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
6
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
7
Marketing strategy and plans
Luck, David J.
;
Ferrell, Odies C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000694781
Saved in:
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