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language:"eng"
~person:"Kitchen, Philip J."
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Markenführung
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Kitchen, Philip J.
Hruschka, Harald
5
Wooliscroft, Ben
5
Melewar, T. C.
4
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3
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3
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Journal of business strategy
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ECONIS (ZBW)
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Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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2
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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