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language:"eng"
~person:"Kotler, Philip"
~subject:"United States"
~subject:"Welt"
~type:"book"
~type_genre:"Lehrbuch"
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United States
Welt
Marketing
43
Marketingmanagement
30
Marketing management
28
Marketing theory
18
Marketingtheorie
18
Theorie
15
Theory
15
USA
13
Beziehungsmarketing
7
Relationship marketing
7
Betriebswirtschaftslehre
3
Business economics
3
Management
3
Selling
3
Strategisches Management
3
Verkauf
3
Absatzplanung
2
Controlling
2
Gastgewerbe
2
Hospitality industry
2
Management control
2
Marktforschung
2
Nonprofit organization
2
Nonprofit-Organisation
2
Strategic management
2
Tourism
2
Tourismus
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Absatzorganisation
1
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1
Betriebswirtschaftliche Entscheidungen
1
China
1
Consumer behaviour
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Europa
1
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11
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3
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English
German
2
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Kotler, Philip
Perreault, William D.
5
Keller, Kevin Lane
4
McCarthy, Edmund Jerome
4
Armstrong, Gary
3
Boone, Louis E.
3
Cannon, Joseph P.
3
Hartley, Robert F.
3
Kurtz, David L.
3
Aaker, David A.
2
Andreasen, Alan R.
2
Bearden, William O.
2
Ferrell, Linda
2
Ferrell, Odies C.
2
Hirt, Geoffrey A.
2
Hollensen, Svend
2
Ingram, Thomas N.
2
LaForge, Raymond W.
2
Opresnik, Marc Oliver
2
Bell, Martin L.
1
Berry, Leonard L.
1
Botten, Neil
1
Channon, Derek French
1
Claycomb, Cindy
1
Day, George S.
1
Donnelly, James H.
1
Etzel, Michael J.
1
Etzel, Michael James
1
Fill, Chris
1
Finney, Angus
1
Hamilton, Dan
1
Harris, David R.
1
Hawkins, Del I.
1
Jentz, Gaylord A.
1
Jugenheimer, Donald W.
1
Juska, Jerome M.
1
Kelley, Larry D.
1
Kerrigan, Finola
1
Kleiser, Susan Bardi
1
Kumar, V.
1
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Prentice Hall marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
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ECONIS (ZBW)
13
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1
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
2
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
3
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
4
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
5
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
6
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
7
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
8
Marketing management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
9
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
10
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4th ed.
Persistent link: https://www.econbiz.de/10013476860
Saved in:
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