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language:"eng"
~person:"Kumar, V."
~person:"Lakdawalla, Darius"
~person:"Malshe, Avinash"
~subject:"United States"
~subject:"Welt"
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Kumar, V.
Lakdawalla, Darius
Malshe, Avinash
Kotler, Philip
19
Bilgin, Mehmet Huseyin
7
Danis, Hakan
7
Hartley, Robert F.
7
Layton, Roger A.
6
Perreault, William D.
6
Keller, Kevin Lane
5
McCarthy, Edmund Jerome
5
Tadajewski, Mark
5
Varey, Richard J.
5
Zaltman, Gerald
5
Bachmann, Ruediger
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
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Homburg, Christian
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Kurtz, David L.
4
Lamb, Charles W.
4
Latcovich, Simon
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Ruzic, Dimitrije
4
Urban, Glen L.
4
Varadarajan, Rajan
4
Aaker, David A.
3
Armstrong, Gary
3
Baker, Michael John
3
Bearden, William O.
3
Bjerre, Mogens
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Boyd, Harper W.
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Cannon, Joseph P.
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Chaston, Ian
3
Conley, Brian M.
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Crittenden, Victoria Lynn
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Duncan, Delbert J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Handbook of health economics ; Volume two
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ECONIS (ZBW)
15
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1
Economics of the pharmaceutical industry
Lakdawalla, Darius
- In:
Journal of economic literature
56
(
2018
)
2
,
pp. 397-449
Persistent link: https://www.econbiz.de/10011941652
Saved in:
2
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
3
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
5
Intellectual property and marketing
Philipson, Tomas J.
;
Lakdawalla, Darius
-
2006
Persistent link: https://www.econbiz.de/10010434771
Saved in:
6
The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.
;
Le Bon, Joël
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Saved in:
7
Does intellectual property restrict output? : an analysis of pharmaceutical markets
Lakdawalla, Darius
;
Philipson, Tomas J.
- In:
The journal of law & economics
55
(
2012
)
2
,
pp. 151-187
Persistent link: https://www.econbiz.de/10009693711
Saved in:
8
Intellectual property, information technology, biomedical research, and marketing of patented products
Goldman, Dana P.
;
Lakdawalla, Darius
-
2012
Persistent link: https://www.econbiz.de/10011498385
Saved in:
9
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
10
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
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