An exploration of key connections within sales-marketing interface
Year of publication: |
2011
|
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Authors: | Malshe, Avinash |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 1, p. 45-57
|
Subject: | Marketing | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople | Wahrnehmung | Perception | USA | United States |
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