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language:"eng"
~person:"Magnusson, Peter"
~subject:"China"
~subject:"Herkunftsbezeichnung"
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China
Herkunftsbezeichnung
International marketing
12
Internationales Marketing
12
Brand image
5
Consumer behaviour
5
Designation of origin
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
USA
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United States
3
Export
2
Rules of origin
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Ursprungsregeln
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Welt
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World
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country of origin
2
export performance
2
Brand origin recognition accuracy
1
Consumers
1
Country image
1
Country of association
1
Country of origin
1
Cultural identity
1
Global branding
1
Globalisierung
1
Globalization
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India
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Indien
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KMU
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English
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Magnusson, Peter
Westjohn, Stanford A.
7
Vescovi, Tiziano
5
Bruno, Pascal
4
Checchinato, Francesca
4
Grudecka, Anna
4
Klein, Kristina
4
Völckner, Franziska
4
Zdravkovic, Srdan
4
Bell, Sandra
3
Cleveland, Mark
3
Diamantopoulos, Adamantios
3
Jin, Byoungho
3
Laroche, Michel
3
Pennemann, Karin
3
Sattler, Henrik
3
Wang, Yonggui
3
Wu, Jie
3
Zhou, Nan
3
Aashish, Kumar
2
Alden, Dana
2
Alon, Ilan
2
Ambaye, Michele
2
Bandyopadhyay, Subir
2
Bartikowski, Boris
2
Bengtsson, Anders
2
Bertoli, Giuseppe
2
Buckley, Peter J.
2
Carneiro, Jorge Manoel Teixeira
2
Chao, Mike Chen-Ho
2
Chen, Qimei
2
Doctoroff, Tom
2
Eckhardt, Giana M.
2
Fam, Kim Shyan
2
Farhangmehr, Minoo
2
Farley, John U.
2
Fetscherin, Marc
2
García-de-Frutos, Nieves
2
Gorostidi-Martinez, Haritz
2
Grub, Phillip D.
2
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International marketing review
2
Entrepreneurship in international marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
6
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
4
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
5
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
6
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
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