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language:"eng"
~person:"Magnusson, Peter"
~subject:"China"
~subject:"Kulturelle Identität"
~subject:"Persönlichkeitspsychologie"
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China
Kulturelle Identität
Persönlichkeitspsychologie
International marketing
12
Internationales Marketing
12
Brand image
5
Consumer behaviour
5
Designation of origin
5
Herkunftsbezeichnung
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Personality psychology
3
USA
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United States
3
Export
2
Rules of origin
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Ursprungsregeln
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Welt
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World
2
country of origin
2
export performance
2
Brand origin recognition accuracy
1
Consumers
1
Country image
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Country of origin
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Cultural identity
1
Global branding
1
Globalisierung
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Magnusson, Peter
Mooij, Marieke K. de
11
Laroche, Michel
7
Westjohn, Stanford A.
7
Teng, Lefa
6
Cleveland, Mark
5
Manrai, Ajay K.
5
Torelli, Carlos J.
5
Bartikowski, Boris
4
Batra, Rajeev
4
Checchinato, Francesca
4
Keh, Hean Tat
4
Mueller, Barbara
4
Steenkamp, Jan-Benedict E. M.
4
Usunier, Jean-Claude
4
Vescovi, Tiziano
4
Belk, Russell W.
3
Bell, Sandra
3
Fam, Kim Shyan
3
Feinberg, Fred M.
3
Lee, Alvin
3
Leeflang, Peter
3
Manrai, Lalita A.
3
Okazaki, Shintaro
3
Pennemann, Karin
3
Peñaloza, Lisa
3
Poon, Patrick
3
Singh, Nitish
3
Swoboda, Bernhard
3
Taylor, Charles Raymond
3
Visconti, Luca M.
3
Wang, Yonggui
3
Wu, Jie
3
Zhou, Nan
3
Aashish, Kumar
2
Alden, Dana
2
Alon, Ilan
2
Ambaye, Michele
2
Arnold, Mark J.
2
Bengtsson, Anders
2
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Journal of international marketing
2
Entrepreneurship in international marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
5
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1
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
2
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
3
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
4
Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.
;
Singh, Nitish
;
Magnusson, Peter
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
Saved in:
5
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
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