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language:"eng"
~person:"Schoormans, Jan P. L."
~subject:"Theorie"
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3
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Congruence vs complementarity
1
Feature addition vs deletion
1
Feature fit
1
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1
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Schoormans, Jan P. L.
Kotler, Philip
20
Franses, Philip Hans
17
Peter, Jerome Paul
13
Donnelly, James H.
12
Keller, Kevin Lane
9
Lamb, Charles W.
9
Leeflang, Peter
8
McDaniel, Carl D.
8
Wierenga, Berend
8
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7
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6
Malhotra, Naresh K.
6
Stern, Louis W.
6
Ansary, Adel I. el-
5
Boyd, Harper W.
5
Kaiser, Ulrich
5
Meyer, Jörn-Axel
5
Paap, Richard
5
Perreault, William D.
5
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4
Boone, Louis E.
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Ehrlich, Evelyn
4
Eliaz, Kfir
4
Emran, M. Shahe
4
Fanelli, Duke
4
Green, Paul E.
4
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4
Kurtz, David L.
4
Lusch, Robert F.
4
McCarthy, Edmund Jerome
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Rudanko, Leena
4
Spiegler, Ran
4
Topaloğlu, Hüseyin
4
Aaker, David A.
3
Ahlert, Dieter
3
Anker, Thomas Boysen
3
Arkolakis, Costas
3
Bagozzi, Richard P.
3
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European journal of innovation management : EJIM
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
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Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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2
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
3
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
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