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language:"eng"
~subject:"Brand management"
~subject:"Corporate social responsibility"
~subject:"Market research"
~subject:"Theorie"
~type_genre:"Book section"
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Handbook of research on marketing and corporate social responsibility
5
The brand challenge : adapting branding to sectorial imperatives
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A master class in brand planning : the timeless works of Stephen King
3
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Corporate social responsibility in the digital age
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Does marketing need reform? : fresh perspectives on the future
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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The handbook of marketing research : uses, misuses, and future advances
3
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3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Consumer perception of product risks and benefits
2
Continuing to broaden the marketing concept : making the world a better place
2
Cranfield on corporate sustainability
2
Evolving and emerging issues in marketing strategy
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Promotional culture and convergence : markets, methods, media
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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The Routledge companion to marketing and feminism
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The role of brands in an era of over-information
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2007 Business & Economics Society International Conference ; Vol. 2
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A Research Agenda for Service Marketing
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Christian ethics and corporate culture : a critical view on corporate responsibilities
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Corporate social responsibility : readings and cases in a global context
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ECONIS (ZBW)
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A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
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2
Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
Saved in:
3
Introduction to AI in marketing research : the evolution of marketing in the digital age
Dube, Mercy
;
Tshuma, Sinothando
- In:
AI-driven marketing research and data analytics
,
(pp. 216-227)
.
2024
Persistent link: https://www.econbiz.de/10014558946
Saved in:
4
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
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5
Exploitation of trademarks by churches : case study on sustainable marketing, branding, and reputation management
Nobiri, Lionel Washington
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 485-505)
.
2023
Persistent link: https://www.econbiz.de/10014414303
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6
Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
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7
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
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8
A globetrotter to the future of marketing : metaverse
Reepu, Reepu
;
Taneja, Sanjay
;
Özen, Ercan
;
Amandeep Singh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014287108
Saved in:
9
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
Saved in:
10
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
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