Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu Xinyu, Liu Minghui
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Xinyu ; Liu, Minghui |
| Published in: |
The role of brands in an era of over-information. - Hershey, PA : IGI Global, ISBN 978-1-6684-8352-7. - 2023, p. 146-170
|
| Subject: | Marketing | Markenartikel | Brand | Markenführung | Brand management | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-8351-0.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365841