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language:"eng"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
~type_genre:"Übersichtsarbeit"
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ECONIS (ZBW)
384
EconStor
5
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61
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
62
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
63
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
64
Firm functions and the nature of competitive advantage in internationalizing SMEs
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
;
Hermes, Jan
- In:
International journal of innovation management
22
(
2018
)
3
,
pp. 1850022-1-30
Persistent link: https://www.econbiz.de/10011850130
Saved in:
65
Multiattribute loss aversion and reference dependence : evidence from the performing arts industry
Tereyağoğlu, Necati
;
Fader, Peter
;
Veeraraghavan, Senthil
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011819593
Saved in:
66
Seed activation scheduling for influence maximization in social networks
Samadi, Mohammadreza
;
Nagi, Rakesh
;
Semenov, Alexander
; …
- In:
Omega : the international journal of management science
77
(
2018
),
pp. 96-114
Persistent link: https://www.econbiz.de/10011799179
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67
Sampling and pricing strategy under competition
Wu, Lingli
;
Deng, Shiming
;
Jiang, Xuan
- In:
Omega : the international journal of management science
80
(
2018
),
pp. 192-208
Persistent link: https://www.econbiz.de/10011895290
Saved in:
68
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Saved in:
69
Competitive information disclosure in search markets
Board, Simon
;
Lu, Jay
- In:
Journal of political economy
126
(
2018
)
5
,
pp. 1965-2010
Persistent link: https://www.econbiz.de/10011944740
Saved in:
70
Indicators of hotel profitability : model selection using Akaike information criteria
Taylor, D. Christopher
;
Snipes, Michael
;
Barber, Nelson A.
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10011846768
Saved in:
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