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language:"hun"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Brand image"
~subject:"Online-Handel"
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Brand image
Online-Handel
Consumer behaviour
556
Konsumentenverhalten
556
Brand management
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Markenführung
131
Markenimage
126
Advertising effects
87
Werbewirkung
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Chen, Jiawen
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Cheng, Julian Ming Sung
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Dong, Xuebing
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Asia Pacific journal of marketing and logistics
Journal of promotion management : JPM
Journal of retailing and consumer services
533
Journal of business research : JBR
523
The journal of product & brand management
252
The journal of brand management : an international journal
216
Psychology & marketing
137
International journal of hospitality management
101
Cogent business & management
96
International journal of electronic marketing and retailing : IJEMR
96
Journal of international consumer marketing
96
Journal of internet commerce
93
International journal of consumer studies
90
European journal of marketing : EJM
85
International journal of internet marketing and advertising : IJIMA
85
Journal of marketing communications
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of retail & distribution management
80
Electronic commerce research
75
Journal of fashion marketing and management
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
The international review of retail, distribution and consumer research
72
The journal of consumer marketing
72
Journal of global marketing
69
Journal of strategic marketing
69
Journal of marketing
65
Marketing intelligence & planning
65
Journal of retailing
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of retail and distribution management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of the Academy of Marketing Science
59
Information systems research : ISR
58
Marketing letters : a journal of research in marketing
56
International marketing review
55
Journal of travel and tourism marketing
54
Journal of electronic commerce research : JECR
53
International journal of e-business research : an official publication of the Information Resources Management Association
52
Journal of promotion management : innovations in planning and applied research
52
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Tourism management : research, policies, practice
49
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ECONIS (ZBW)
171
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
5
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
6
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
7
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
10
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
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