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language:"hun"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Brand image"
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Brand image
Consumer behaviour
556
Konsumentenverhalten
556
Brand management
131
Markenführung
131
Markenimage
126
Advertising effects
87
Werbewirkung
87
Beziehungsmarketing
77
Relationship marketing
77
Brand
66
Markenartikel
66
Advertising
59
Werbung
59
Internet marketing
55
Online-Marketing
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Customer satisfaction
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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China
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Social Web
38
Social web
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Designation of origin
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Herkunftsbezeichnung
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Service quality
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Marketing management
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Marketingmanagement
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E-commerce
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Emotion
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Electronic Commerce
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USA
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United States
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Viral marketing
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Virales Marketing
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Confidence
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Chen, Jiawen
3
Liao, Junyun
3
Arli, Denni
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Kim, Eunice
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Phau, Ian
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tjiptono, Fandy
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
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Abrar, Muhammad
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
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Akoglu, Halil Erdem
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Alam, Abdullah
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Allameh, Sayyed Mohsen
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Alvarez, Maria D.
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Anderson, Ronald
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1
Arancibia Carvajal, Sara
1
Arora, Amit
1
Arora, Anshu
1
Arshad, M. Usman
1
Asadi, Hassan
1
Assaf, A.
1
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Asia Pacific journal of marketing and logistics
Journal of promotion management : JPM
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
126
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71
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
72
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
73
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
74
The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro
;
Song, Junyi
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
Saved in:
75
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
76
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
77
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.
;
Vafeiadis, Michail
;
Kumble, Sushma
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
Saved in:
78
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
79
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
80
Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of interaction effect
Banerjee, Saikat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 198-216
Persistent link: https://www.econbiz.de/10011562884
Saved in:
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