//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"hun"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Brand image"
~subject:"United Kingdom"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer research"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
United Kingdom
Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenführung
49
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Social web
31
Großbritannien
27
Internet marketing
22
Marketing management
22
Marketingmanagement
22
Online-Marketing
22
Brand
19
Market research
19
Marktforschung
19
Markenartikel
18
Emotion
17
Personality psychology
16
Persönlichkeitspsychologie
16
Environmental consciousness
15
Umweltbewusstsein
15
Cognition
12
Customer integration
12
Kognition
12
Kundenintegration
12
Nachhaltige Entwicklung
12
Sustainability
12
Sustainable development
12
Nachhaltigkeit
11
Viral marketing
11
Virales Marketing
11
China
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Gender
10
Geschlecht
10
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
62
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Conference paper
3
Konferenzbeitrag
3
Case study
2
Fallstudie
2
Language
All
Hungarian
English
Author
All
Broderick, Amanda J.
2
Brownlie, Douglas
2
Harris, Lloyd C.
2
Megicks, Phil
2
Memery, Juliet
2
Tinson, Julie
2
Tynan, Caroline
2
Alamanos, Eleftherios
1
Alevizou, Panayiota J.
1
Angell, Robert J.
1
Arnould, Eric J.
1
Banister, Emma N.
1
Beverland, Michael B.
1
Bogomolova, Svetlana
1
Brakus, J. Joško
1
Breitsohl, Jan Christian
1
Broderick, Anne
1
Burchell, Kevin
1
Burton, Jamie
1
Cantone, Luigi
1
Carlson, Jamie
1
Carrigan, Marylyn
1
Chen, Junsong
1
Cocker, Hayley L.
1
Collinger, Tom
1
Cova, Bernard
1
Cuneo, Andres
1
DK
1
Dall'Olmo Riley, Francesca
1
Dawes, John G.
1
Dennis, Charles
1
Devlin, James F.
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
Dion, Delphine
1
Dou, Wenyu
1
Ebrahim, Reham
1
Elms, Jonathan
1
Ennew, Christine T.
1
Epstein, Leonardo D.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
376
Journal of retailing and consumer services
247
The journal of product & brand management
243
The journal of brand management : an international journal
217
Psychology & marketing
110
European journal of marketing : EJM
91
Asia Pacific journal of marketing and logistics
90
International journal of consumer studies
82
Journal of marketing communications
75
Journal of international consumer marketing
74
International journal of hospitality management
68
The journal of consumer marketing
62
Marketing intelligence & planning
55
International marketing review
54
Journal of strategic marketing
54
Journal of global marketing
52
Journal of fashion marketing and management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
50
Cogent business & management
47
Journal of marketing
46
Journal of travel and tourism marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of internet marketing and advertising : IJIMA
40
International journal of advertising : the review of marketing communications
37
International journal of retail & distribution management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Qualitative market research : an international journal
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of business ethics : JOBE
34
Journal of consumer behaviour : an international research review
34
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Consumers' identities and compartmentalisation tendencies in alcohol consumption
Gregory-Smith, Diana
;
Manika, Danae
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 942-972
Persistent link: https://www.econbiz.de/10011753492
Saved in:
6
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
7
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
8
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
9
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
10
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->