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language:"hun"
~language:"eng"
~person:"Kim, Kyeongheui"
~person:"Phau, Ian"
~person:"Rajagopal"
~subject:"Brand extension"
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Brand extension
Consumer behaviour
138
Konsumentenverhalten
138
Brand management
45
Markenführung
45
Brand image
37
Markenimage
37
Luxury goods
32
Luxusgüter
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Australien
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Youth
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Fashion
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Kim, Kyeongheui
Phau, Ian
Rajagopal
Boisvert, Jean
7
Keller, Kevin Lane
6
Milberg, Sandra J.
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Sattler, Henrik
4
Völckner, Franziska
4
Bei, Lien-ti
3
Dawes, John
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Dhar, Ravi
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Dwivedi, Abhishek
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Goodstein, Ronald Charles
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Gürhan-Canli, Zeynep
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Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Merrilees, Bill
3
Moorthy, Sridhar
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
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Ragel, Victoria Rosanna
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Sharp, Byron
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Yadav, Rajan
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Aaker, David A.
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Afzal, Sarwat
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Albrecht, Carmen-Maria
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Allman, Helena F.
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Ashill, Nicholas J.
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Bacchiega, Emanuele
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Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Measuring and managing brands
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
9
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1
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
2
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
3
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
4
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
5
Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Saved in:
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
7
Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won
;
Kim, Kyeongheui
;
Kim, JungKeun
-
2009
Persistent link: https://www.econbiz.de/10003784843
Saved in:
8
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
9
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
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