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language:"pol"
~isPartOf:"Journal of marketing"
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~language:"eng"
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Nonprofit marketing
12
Nonprofit-Marketing
12
Fundraising
9
Nonprofit organization
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Nonprofit-Organisation
7
Charity
5
Wohltätigkeit
5
fundraising
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Altruism
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nonprofit marketing
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Winterich, Karen Page
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Aquino, Karl
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Bolander, Willy
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Bortree, Denise Sevick
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Brown, Sylvia
1
Carpenter, Kathryn
1
Chapman, Cassandra M.
1
Fajardo, Tatiana M.
1
Gross, Hellen P.
1
Halvorsen, Cal J.
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Huang, Yan
1
Irmak, Caglar
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Irwin, Julie Richt
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Jayachandran, Satish
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Li, Yexin Jessica
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Louis, Winnifred R.
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Masser, Barbara M.
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McTernan, Melissa L.
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Mittal, Vikas
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Nelson, Deanna
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Peloza, John
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Pue, Kristen
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Robinson, Stefanie Rosen
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Rottler, Maren
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Sargeant, Adrian
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Shaker, Genevieve G.
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Shang, Jen
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Singh, Surendra N.
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Townsend, Claudia
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Walker Reczek, Rebecca
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Waters, Richard D.
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White, Katherine
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Journal of marketing
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Nonprofit marketing : sectoral applications
16
Journal of philanthropy and marketing
15
The evolution of nonprofit marketing
14
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Australasian marketing journal
4
Discussion paper
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
International journal of arts management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of public policy & marketing
3
Marketing theory
3
National Bureau of Economic Research Conference Report
3
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
3
Services marketing quarterly
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
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ECONIS (ZBW)
13
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1
Approaches to charitable giving and perceptions of organizational effectiveness among midlevel donors
Halvorsen, Cal J.
;
Lynch, Johanna
;
Brown, Sylvia
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
53
(
2024
)
4
,
pp. 926-947
Persistent link: https://www.econbiz.de/10014581598
Saved in:
2
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
3
A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
4
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
5
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
6
Selling out? : a cross-national exploration of nonprofit retail operations
Pue, Kristen
- In:
Nonprofit and voluntary sector quarterly : journal of …
49
(
2020
)
3
,
pp. 653-669
Persistent link: https://www.econbiz.de/10012216115
Saved in:
7
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
8
Nonprofits' internal marketing and its influence on volunteers' experiences and behavior : a multiple mediation analysis
Gross, Hellen P.
;
Rottler, Maren
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
2
,
pp. 388-416
Persistent link: https://www.econbiz.de/10012006563
Saved in:
9
The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.
;
Masser, Barbara M.
;
Louis, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
Saved in:
10
When does recognition increase charitable behavior? : toward a moral identity-based model
Winterich, Karen Page
;
Mittal, Vikas
;
Aquino, Karl
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 121-134
Persistent link: https://www.econbiz.de/10009747816
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