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language:"swe"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~subject:"Marketing management"
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Marketing management
Marketingmanagement
148
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
34
Relationship marketing
34
Marketing
27
Consumer behaviour
26
Konsumentenverhalten
26
Firm performance
21
Innovation
21
Unternehmenserfolg
21
Online-Marketing
19
Internet marketing
18
New product development
17
Produktentwicklung
17
Social Web
17
Social web
17
Brand management
16
Markenführung
16
Innovation management
15
Innovationsmanagement
15
Strategic management
13
Strategisches Management
13
Market orientation
11
Emerging economies
9
Marketing strategy
9
Messebeteiligung
9
Schwellenländer
9
Trade fair participation
9
Betriebliche Wertschöpfung
8
Competitive advantage
8
Customer integration
8
International marketing
8
Internationales Marketing
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KMU
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8
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24
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Hinson, Robert
5
Johnston, Wesley J.
5
Adeola, Ogechi
4
Bettis-Outland, Harriette
3
Granot, Elad
3
Karjaluoto, Heikki
3
Anning-Dorson, Thomas
2
Garry, Tony
2
Hsu, Yen
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
O'Cass, Aron
2
Rajagopal
2
Sakkthivel, A. M.
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
Wilson, R. Dale
2
Abdul-Hamid, Ibn Kailan
1
Adams, Russell
1
Adisa, Isaiah
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Alejandro, Thomas G. Brashear
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Alet Vilaginés, Josep
1
Alserhan, Baker Ahmad
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Anani-Bossman, Albert
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Anaza, Nwamaka A.
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Asamoah, George
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
1
Baah, Charles
1
Babakhani, Nazila
1
Badrinarayanan, Vishag
1
Barratt, Daniel
1
Barrera-Barrera, Ramón
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Bicen, Pelin
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Springer eBook Collection
The journal of business & industrial marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
52
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
29
European research studies
29
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
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ECONIS (ZBW)
148
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1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
4
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
5
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
6
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
7
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
8
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
9
CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
10
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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