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language:"und"
~language:"ces"
~language:"deu"
~language:"swe"
~person:"Ahlert, Dieter"
~person:"Hahne, Henric"
~subject:"Consumer goods marketing"
~subject:"ECR <Management>"
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Consumer goods marketing
ECR <Management>
Deutschland
4
Ernährungsindustrie
4
Food industry
4
Germany
4
Theorie
4
Theory
4
Lieferantenmanagement
3
Supplier relationship management
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Betriebliche Wertschöpfung
2
Beziehungsmarketing
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Category Management
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Category management
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Efficient Consumer Response
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Efficient consumer response
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Konsumgütermarketing
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Value creation
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Brand
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Brand management
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Business network
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Cluster-Analyse
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Computer-aided logistics
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Fernsehen
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Food retailing
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Food trade
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Handelsmarke
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IT-gestützte Logistik
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Konsumgüterwirtschaft
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Lebensmitteleinzelhandel
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Markenartikel
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Markenführung
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Ahlert, Dieter
Hahne, Henric
Borchert, Stefan
2
Block, Birgit
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Braun, Daniela
1
Bruin, Fred
1
Mau, Markus
1
Moll, Christian
1
Neiberger, Cordula
1
Peters, Andreas
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Schnoedt, Eike
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
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2
Category Management aus Herstellersicht : ein Konzept des vertikalen Marketing und dessen organisatorische Implikationen
Hahne, Henric
-
1998
Persistent link: https://www.econbiz.de/10000666736
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