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person:"Abe, Makoto"
~person:"Loureiro, Sandra Maria Correia"
~person:"So, Kevin Kam Fung"
~subject:"Brand management"
~subject:"Customer integration"
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Brand management
Customer integration
Brand loyalty
9
Markentreue
9
Beziehungsmarketing
6
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
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6
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brand loyalty
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customer engagement
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Bayes-Statistik
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Behavioral branding
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Brand coolness
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Brand love
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Communal–brand connection
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Confidence
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Customer engagement
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Abe, Makoto
Loureiro, Sandra Maria Correia
So, Kevin Kam Fung
Han, Heesup
7
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Dawes, John
4
Fatma, Mobin
4
Fetscherin, Marc
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Mathews, Jose
3
Nandy, Subarna
3
Pedeliento, Giuseppe
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
Silberhorn, Nadja
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Thomson, Matthew
3
Tran, Trang
3
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Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
5
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
6
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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