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person:"Alwi, S. F. Syed"
~person:"Anisimova, Tatiana"
~person:"Schultz, Majken"
~subject:"Brand architecture"
~type_genre:"Aufsatz im Buch"
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The Oxford handbook of corporate reputation
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Managing corporate reputation through corporate branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nick
- In:
The Oxford handbook of corporate reputation
,
(pp. 420-445)
.
2012
Persistent link: https://www.econbiz.de/10009573860
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Managing Corporate Reputation through Corporate Branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nicholas
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476690
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