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person:"Avis, Mark"
~person:"Back, Ki-Joon"
~person:"Khan, Imran"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand relationship"
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Brand loyalty
8
Markentreue
8
Beziehungsmarketing
7
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Relationship marketing
7
Brand
6
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Markenimage
6
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3
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3
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2
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2
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2
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2
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brand loyalty
2
Affective engagement
1
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1
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Behavioral engagement
1
Brand identification
1
Brand relationship
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Aufsatz in Zeitschrift
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Avis, Mark
Back, Ki-Joon
Khan, Imran
Dawes, John
9
Han, Heesup
8
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
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Kim, Jinkyung Jenny
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King, Ceridwyn
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Leckie, Civilai
4
Rahman, Zillur
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Rather, Raouf Ahmad
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4
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3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
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Bruwer, Johan
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Fang, Shih Chieh
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
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Hsieh, Sara H.
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Hwang, Jinsoo
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Islam, Jamid Ul
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Kunkel, Thilo
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Labrecque, Lauren I.
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Loureiro, Sandra Maria Correia
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Meyer-Waarden, Lars
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Solem, Birgit Andrine Apenes
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Marketing theory
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1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
9
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1
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
4
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
5
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
8
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
9
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark
;
Aitken, Robert
;
Ferguson, Shelagh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
Saved in:
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