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person:"Bauer, Hans H."
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~person:"Piercy, Nigel"
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Bauer, Hans H.
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Journal of marketing management : MM
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
European Journal of Marketing
2
Journal of business economics : JBE
2
McGraw-Hill/Irwin series in marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
The marketing review
2
Always learning
1
Chartered Institute of Marketing series
1
Handelsforschung
1
Journal of Services Marketing
1
Journal of strategic marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing strategy processes and tools
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
McGraw-Hill
1
Routledge library editions / Marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Small business exporting: adoption of innovation
1
SpringerLink / Bücher
1
Strategic sales and strategic marketing
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
The journal of personal selling & sales management : JPSSM
1
Yearbook of marketing and consumer research
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Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.
;
Piercy, Nigel
;
Baldauf, Artur
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
Saved in:
2
The strategic sales organization - is sales the new marketing?
Piercy, Nigel
;
Lane, Nikala
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 6-11
Persistent link: https://www.econbiz.de/10003719222
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