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person:"Benner, Eckhard"
~isPartOf:"International marketing review"
~person:"Cleveland, Mark"
~person:"Magnusson, Peter"
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Brand image
5
Consumer behaviour
5
Designation of origin
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Herkunftsbezeichnung
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Konsumentenverhalten
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Markenimage
5
International marketing
3
Internationales Marketing
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Country of origin
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Benner, Eckhard
Cleveland, Mark
Magnusson, Peter
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Balabanis, George
2
Diamantopoulos, Adamantios
2
Dinnie, Keith
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Fetscherin, Marc
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Heslop, Louise A.
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Maher, Amro A.
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International marketing review
Hohenheimer agrarökonomische Arbeitsberichte
3
Hohenheimer agrarökonomische Arbeitsberichte : Veröffentlichung des Institutes für Agrarpolitik und Landwirtschaftliche Marktlehre der Universität Hohenheim ; Arbeitsbericht ...
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Entrepreneurship in international marketing
1
Journal of business research : JBR
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Journal of international marketing
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ECONIS (ZBW)
5
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
3
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
4
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
5
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
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