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person:"Boerman, Sophie C."
~person:"Bigné Alcañiz, J. Enrique"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Boerman, Sophie C.
Bigné Alcañiz, J. Enrique
Reijmersdal, Eva A. van
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Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
2
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
3
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
4
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
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