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person:"Boerman, Sophie C."
~person:"Sabour, Nadia I."
~person:"Schramm, Holger"
~type_genre:"Aufsatz im Buch"
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Product Placement
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Product placement
7
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Boerman, Sophie C.
Sabour, Nadia I.
Schramm, Holger
Reijmersdal, Eva A. van
4
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Cauberghe, Verolien
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Wert und Werte der Marketing-Kommunikation
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
Handbook on cross-cultural marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
7
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1
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
Saved in:
2
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
3
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
4
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
5
Der Wert programmintegrierter Werbung : zur Wahrnehmung und Akzeptanz von Product Placement in Filmen
Schramm, Holger
;
Schmid-Petri, Hannah
;
Lorkowski, Matthias
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 191-210)
.
2013
Persistent link: https://www.econbiz.de/10014567851
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6
Der Wert von attraktiven Mediencharakteren für die Werbekommunikation : Modellierung des Einflusses von parasozialen Interaktionen auf Werbeeffekte von Brand Placements
Schramm, Holger
;
Knoll, Johannes
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 262-280)
.
2013
Persistent link: https://www.econbiz.de/10014567854
Saved in:
7
What is this thing called product placement?
Sabour, Nadia I.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 212-222)
.
2005
Persistent link: https://www.econbiz.de/10003353818
Saved in:
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