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person:"Breidbach, Christoph F."
~person:"Roth, Stefan"
~subject:"Consulting"
~subject:"Relationship marketing"
~subject:"SD-logic"
~subject:"Umwelt"
~subject:"Value creation"
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Search: subject_exact:"S-d logic"
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Consulting
Relationship marketing
SD-logic
Umwelt
Value creation
Service-Dominant Logic
5
Service-dominant logic
5
Betriebliche Wertschöpfung
4
Customer integration
4
Customer value
4
Kundenintegration
4
Kundenwert
4
Beziehungsmarketing
2
Business network
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Business process management
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S-D logic
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Breidbach, Christoph F.
Roth, Stefan
Vargo, Stephen L.
22
Lusch, Robert F.
16
Edvardsson, Bo
10
Akaka, Melissa Archpru
6
Grönroos, Christian
6
Hollebeek, Linda D.
5
Hughes, Tim
5
Corsaro, Daniela
4
Drengner, Jan
4
Hilton, Toni
4
Horbel, Chris
4
Löbler, Helge
4
Ng, Irene
4
Ranjan, Kumar Rakesh
4
Skålén, Per
4
Tronvoll, Bård
4
Woratschek, Herbert
4
Alexander Joseph Ibnu Wibowo
3
Alves, Helena
3
Baglieri, Enzo
3
Balaji, M. S.
3
Blaschke, Michael
3
Brodie, Roderick J.
3
Busser, James A.
3
Dahl, Andrew J.
3
Frow, Pennie
3
Gummerus, Johanna
3
Helkkula, Anu
3
Jaakkola, Elina
3
Jacob, Frank
3
Kaartemo, Valtteri
3
Karpen, Ingo O.
3
Kowalkowski, Christian
3
Kuusela, Hannu
3
Parida, Vinit
3
Payne, Adrian
3
Peltier, James
3
Pfisterer, Lucas
3
Read, Stuart
3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
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ECONIS (ZBW)
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Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
Saved in:
2
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
3
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
4
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
5
Die Bedeutung von Nutzungsprozessen für den Service Value
Roth, Stefan
;
Pfisterer, Lucas
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 223-243)
.
2014
Persistent link: https://www.econbiz.de/10010359513
Saved in:
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