Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Year of publication: |
2018
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Authors: | Pfisterer, Lucas ; Roth, Stefan |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 3, p. 31-42
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Subject: | Value-in-use | Value Co-creation | Micro-foundations | Usage Processes | Service-dominant Logic | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value | Kundenintegration | Customer integration | Prozessmanagement | Business process management |
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