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person:"Breidbach, Christoph F."
~person:"Wieland, Heiko"
~subject:"Business-to-business marketing"
~subject:"SD-logic"
~subject:"Service-Dominant Logic"
~subject:"Umwelt"
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Business-to-business marketing
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Service-dominant logic
6
Institutional economics
4
Institutionenökonomik
4
Ecosystems
3
Innovation
3
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3
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3
Marketingtheorie
3
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Breidbach, Christoph F.
Wieland, Heiko
Vargo, Stephen L.
48
Lusch, Robert F.
35
Edvardsson, Bo
18
Akaka, Melissa Archpru
13
Barile, Sergio
9
Ng, Irene
9
Polese, Francesco
9
Grönroos, Christian
8
Koskela-Huotari, Kaisa
8
Mele, Cristina
8
Tronvoll, Bård
8
Hughes, Tim
7
Löbler, Helge
7
Saviano, Marialuisa
7
Brodie, Roderick J.
6
Drengner, Jan
6
Skålén, Per
6
Woratschek, Herbert
6
Böhmann, Tilo
5
Frow, Pennie
5
Hilton, Toni
5
Horbel, Chris
5
Osborne, Stephen P.
5
Barrutia, José M.
4
Colurcio, Maria
4
Corsaro, Daniela
4
Dahl, Andrew J.
4
Gummerus, Johanna
4
Gummesson, Evert
4
Helkkula, Anu
4
Jonas, Julia M.
4
Kohtamäki, Marko
4
Lappalainen, Inka
4
Parida, Vinit
4
Payne, Adrian
4
Peltier, James
4
Pfisterer, Lucas
4
Ranjan, Kumar Rakesh
4
Read, Stuart
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovating in practice : perspectives and experiences
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
3
Extending the context of innovation : the co-creation and institutionalization of technology and markets
Akaba, Melissa Archpru
;
Vargo, Stephen L.
;
Wieland, Heiko
- In:
Innovating in practice : perspectives and experiences
,
(pp. 43-57)
.
2017
Persistent link: https://www.econbiz.de/10011569962
Saved in:
4
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
5
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
6
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
7
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
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