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person:"Brennan, Ross"
~person:"Halinen, Aino"
~person:"Kliche, Mario"
~subject:"Marketing"
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Marketing
B-to-B-Marketing
20
Business-to-business marketing
20
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-Business-Marketing
6
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4
Marketingmanagement
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business-to-business
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Advancing business marketing theory and research
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Automatisierte Produktion
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Clarifying metatheoretical analysis
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Clearing the paradigmatic fog in b2b marketing
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Comparing the North American mainstream research with the IMP research
1
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Brennan, Ross
Halinen, Aino
Kliche, Mario
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
Alexander, Ralph S.
4
Cross, James S.
4
Hofmaier, Richard
4
Andersson, Per
3
Chisnall, Peter M.
3
Hill, Richard M.
3
Hutt, Michael D.
3
Lichtenthal, J. David
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Rosenqvist, Christopher
3
Weiber, Rolf
3
Wilson, David T.
3
Andersen, Poul Houman
2
Bhalla, Gaurav
2
Binckebanck, Lars
2
Cravens, David W.
2
Czech-Winkelmann, Susanne
2
Doerr, John E.
2
Geersbro, Jens
2
Geiger, Ingmar
2
Geile, Andrea
2
Grave, Klaus-Peter
2
Grewal, Rajdeep
2
Honeycutt, Earl D.
2
Hüttner, Manfred
2
Jacob, Frank
2
Keränen, Joona
2
Kim, Namwoon
2
Kragh, Hanne
2
LaPlaca, Peter J.
2
Meffert, Heribert
2
Merigo, Jose Maria
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Neue betriebswirtschaftliche Forschung : Nbf
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
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1
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
Saved in:
2
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
3
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
4
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
Saved in:
5
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
6
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
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