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person:"Brettel, Malte"
~person:"Agarwal, Amit"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Lindgreen, Adam"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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E-commerce
Marketingmanagement
34
Marketing management
33
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8
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8
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7
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6
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6
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Deutschland
5
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5
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5
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Brettel, Malte
Agarwal, Amit
Almeida, Marcos Inácio Severo de
Lindgreen, Adam
Pei, Zhi
3
Yadav, Manjit S.
3
Yan, Ruiliang
3
Bijmolt, Tammo H. A.
2
Carlson, Jamie
2
Chatwin, Chris
2
Chen, Hui-ju
2
Clement, Michel
2
Gierl, Heribert
2
Hammer, Claudia
2
Karambut, Fermico
2
Li, Xiaoling
2
Liang, Chiung-ju
2
Martínez-López, Francisco J.
2
Rowley, Jennifer
2
Ruyter, Ko de
2
Sam, Kin Meng
2
Schumann, Jan Hendrik
2
Varadarajan, Rajan
2
Verhoef, Peter C.
2
Viljoen, Kim
2
Voola, Ranjit
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Wirtz, Bernd W.
2
Abu Bakar, Abdul Rahim
1
Agnihotri, M. Anushree
1
Agnihotri, Raj
1
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Akçura, M. Tolga
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Al Khasawneh, Mohammad Hamdi
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Al-Adwan, Ahmad Samed
1
Al-Madadha, Amro
1
Alam, Mohammad Zulfeequar
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Albers, Sönke
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Alrousan, Mohammad Kasem
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Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
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2
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
3
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
4
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
5
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
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