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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Anees-ur-Rehman, Muhammad"
~person:"Lindgreen, Adam"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Marketing management"
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Marketingmanagement
36
Marketing management
35
B-to-B-Marketing
10
Business-to-business marketing
10
Firm performance
8
USA
7
United States
7
Unternehmenserfolg
7
Marketing
6
Deutschland
5
Germany
5
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Business start-up
4
E-commerce
4
Electronic Commerce
4
Internet marketing
4
Market research
4
Marktforschung
4
Online-Marketing
4
Relationship marketing
4
Strategic management
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Strategisches Management
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Unternehmensgründung
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Beschaffung
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Bibliometrics
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Bibliometrie
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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B2B branding
2
Betriebliche Wertschöpfung
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Betriebswirtschaftslehre
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2
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Aufsatz in Zeitschrift
Fallstudie
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Anees-ur-Rehman, Muhammad
Lindgreen, Adam
Kumar, V.
26
Vrontis, Demetris
26
O'Cass, Aron
23
Melewar, T. C.
21
Homburg, Christian
19
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Bruhn, Manfred
14
Foroudi, Pantea
14
Hunt, Shelby D.
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Sheth, Jagdish N.
12
Singh, Ramendra
12
Albers, Sönke
11
Bauer, Hans H.
11
Blankson, Charles
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Pauwels, Koen
11
Piercy, Nigel
11
Terho, Harri
11
Dibb, Sally
10
Herrmann, Andreas
10
O'Dwyer, Michele
10
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing management : MM
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Business horizons
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft : DBW
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of small business and enterprise development
1
Journal of the Academy of Marketing Science
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
36
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1
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
Saved in:
3
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
4
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
5
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
6
Commentaries on the citation classics in Industrial Marketing Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
7
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
8
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
9
Share repurchases and myopia : implications on the stock and consumer markets
Bendig, David
;
Willmann, Daniel
;
Strese, Steffen
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 19-41
Persistent link: https://www.econbiz.de/10011810249
Saved in:
10
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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