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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Geersbro, Jens"
~person:"Lindgreen, Adam"
~person:"Yan, Ruiliang"
~subject:"Deutschland"
~subject:"E-commerce"
~subject:"Supplier relationship management"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
E-commerce
Supplier relationship management
Marketing management
47
Marketingmanagement
47
B-to-B-Marketing
11
Business-to-business marketing
11
Distribution channel
9
Vertriebsweg
9
Marketing strategy
7
Electronic Commerce
6
Firm performance
6
Lieferantenmanagement
6
USA
6
United States
6
Advertising
5
Consumer behaviour
5
Germany
5
Internet marketing
5
Konsumentenverhalten
5
Marketing
5
Marketing strategies
5
Online-Marketing
5
Unternehmenserfolg
5
Werbung
5
Game theory
4
Market research
4
Marktforschung
4
Online retailing
4
Online-Handel
4
Preismanagement
4
Pricing strategy
4
Spieltheorie
4
Beschaffung
3
Brand management
3
Business start-up
3
Channel coordination
3
Coordination
3
Einzelhandel
3
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12
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Geersbro, Jens
Lindgreen, Adam
Yan, Ruiliang
Engelen, Andreas
5
Homburg, Christian
5
Di Benedetto, C. Anthony
4
Cartwright, Severina
3
Diller, Hermann
3
Guo, Chiquan
3
Heinemann, Florian
3
Herrmann, Andreas
3
Möller, K. E. Kristian
3
O'Cass, Aron
3
Parvinen, Petri
3
Pei, Zhi
3
Rowley, Jennifer
3
Salo, Jari
3
Terho, Harri
3
Tomczak, Torsten
3
Ulaga, Wolfgang
3
Wang, Yong Jian
3
Wirtz, Bernd W.
3
Yadav, Manjit S.
3
Aggarwal, Himanshu
2
Agnihotri, Raj
2
Albers, Sönke
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Bhatnagar, Swati
2
Bijmolt, Tammo H. A.
2
Blankson, Charles
2
Campbell, Colin L.
2
Carlson, Jamie
2
Chatwin, Chris
2
Chen, Hui-ju
2
Chen, Jing
2
Chung, Jae-eun
2
Clement, Michel
2
Costa, Renato J. Lopes da
2
Cova, Bernard
2
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Business horizons
1
Die Betriebswirtschaft : DBW
1
European management journal
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
15
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1
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
3
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
4
Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
Saved in:
5
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
6
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
7
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
8
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
9
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
10
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
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