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person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Geersbro, Jens"
~person:"Lindgreen, Adam"
~person:"Yan, Ruiliang"
~subject:"E-commerce"
~subject:"Supplier relationship management"
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E-commerce
Supplier relationship management
Marketingmanagement
53
Marketing management
52
B-to-B-Marketing
11
Business-to-business marketing
11
Distribution channel
9
Marketing
9
Vertriebsweg
9
Firm performance
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7
Marketing strategy
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Online-Handel
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Pricing strategy
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Brettel, Malte
Almeida, Marcos Inácio Severo de
Geersbro, Jens
Lindgreen, Adam
Yan, Ruiliang
Bruhn, Manfred
12
Homburg, Christian
12
Kleinaltenkamp, Michael
8
Bauer, Hans H.
5
Yadav, Manjit S.
5
Chaffey, Dave
4
Clement, Michel
4
Di Benedetto, C. Anthony
4
Frost, Raymond
4
Plinke, Wulff
4
Strauss, Judy
4
Valla, Jean-Paul
4
Albers, Sönke
3
Backhaus, Klaus
3
Cartwright, Severina
3
Dennis, Charles
3
Friedman, Daniel
3
Grewal, Dhruv
3
Guo, Chiquan
3
Harris, Lisa
3
Hermanns, Arnold
3
Hollensen, Svend
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Hudetz, Kai
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Jacob, Frank
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Kirchgeorg, Manfred
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Koppelmann, Udo
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O'Cass, Aron
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Pei, Zhi
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Pepels, Werner
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Ratten, Vanessa
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Rowley, Jennifer
3
Ruyter, Ko de
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Salo, Jari
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Singh, Nirvikar
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Tanner, John F.
3
Terho, Harri
3
Tikkanen, Henrikki
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Ulaga, Wolfgang
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Voeth, Markus
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Business horizons
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
11
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1
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
3
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
4
Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
Saved in:
5
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
6
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
7
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
8
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
9
Interaction episodes as engines of relationship change
Schurr, Paul H.
;
Hedaa, Laurids
;
Geersbro, Jens
- In:
Journal of business research : JBR
61
(
2008
)
8
,
pp. 877-884
Persistent link: https://www.econbiz.de/10003736762
Saved in:
10
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
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