//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Brettel, Malte"
~person:"Almeida, Marcos Inácio Severo de"
~person:"Lindgreen, Adam"
~subject:"Deutschland"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
E-commerce
Marketing management
30
Marketingmanagement
30
B-to-B-Marketing
8
Business-to-business marketing
8
Firm performance
6
USA
6
United States
6
Germany
5
Unternehmenserfolg
5
Internet marketing
4
Market research
4
Marketing
4
Marktforschung
4
Online-Marketing
4
Beschaffung
3
Business start-up
3
Consumer behaviour
3
Electronic Commerce
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Procurement
3
Strategic management
3
Strategisches Management
3
Supplier relationship management
3
Unternehmensgründung
3
Betriebliche Wertschöpfung
2
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Business economics
2
Competitive advantage
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Digitalisierung
2
Digitization
2
Marketing theory
2
Marketingtheorie
2
Resource-based view
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
8
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
Language
All
English
5
German
3
Author
All
Brettel, Malte
Almeida, Marcos Inácio Severo de
Lindgreen, Adam
Engelen, Andreas
5
Diller, Hermann
3
Heinemann, Florian
3
Herrmann, Andreas
3
Pei, Zhi
3
Yadav, Manjit S.
3
Yan, Ruiliang
3
Bauer, Hans H.
2
Bijmolt, Tammo H. A.
2
Carlson, Jamie
2
Chatwin, Chris
2
Chen, Hui-ju
2
Clement, Michel
2
Dietrich, Martin
2
Dowling, Michael
2
Dressler, Marc
2
Feige, Stephan
2
Gatermann, Michael
2
Gerpott, Torsten J.
2
Gierl, Heribert
2
Hammer, Claudia
2
Heß, Andreas
2
Jenner, Thomas
2
Karambut, Fermico
2
Li, Xiaoling
2
Liang, Chiung-ju
2
Martínez-López, Francisco J.
2
Meffert, Heribert
2
Pakura, Stefanie
2
Perks, Keith J.
2
Rowley, Jennifer
2
Rudeloff, Christian
2
Ruyter, Ko de
2
Sam, Kin Meng
2
Schumann, Jan Hendrik
2
Tomczak, Torsten
2
Tscheulin, Dieter K.
2
Varadarajan, Rajan
2
Verhoef, Peter C.
2
more ...
less ...
Published in...
All
Business horizons
1
Die Betriebswirtschaft : DBW
1
European management journal
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
Journal of business economics : JBE
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
3
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
4
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
5
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
6
Determinanten und Effekte der Marktorientierung : eine Analyse nicht-linearer Zusammenhänge
Engelen, Andreas
;
Brettel, Malte
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 717-739
Persistent link: https://www.econbiz.de/10003908257
Saved in:
7
Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
Saved in:
8
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->