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person:"Brettel, Malte"
~person:"Chan-Olmsted, Sylvia M."
~person:"Lindgreen, Adam"
~person:"Smith, Katherine Taken"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
Marketing management
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Brettel, Malte
Chan-Olmsted, Sylvia M.
Lindgreen, Adam
Smith, Katherine Taken
Ko, Eunju
5
Lepkowska-White, Elzbieta
4
Agnihotri, Raj
3
Karjaluoto, Heikki
3
Kim, Sang Jin
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Klepek, Martin
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Mero, Joel
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Ozuem, Wilson
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Palmatier, Robert W.
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Ruyter, Ko de
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Swani, Kunal
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2
Ahuja, Yukti
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Almeida, Marcos Inácio Severo de
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Anber Abraheem Shlash Mohammad
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Assaf, A. Georges
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Bang, Nguyen
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Birnbaum, Daniel
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Brown, Brian P.
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Darlin Apasrawirote
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Asia Pacific journal of marketing and logistics
1
European management journal
1
Journal of international consumer marketing
1
Journal of media business studies
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
3
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
4
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
5
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
6
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
7
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
8
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
Saved in:
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