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person:"Brettel, Malte"
~person:"Dekimpe, Marnik G."
~person:"Terho, Harri"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
35
Marketingmanagement
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Brettel, Malte
Dekimpe, Marnik G.
Terho, Harri
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
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16
Gilmore, Audrey
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Kitchen, Philip J.
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Pitt, Leyland F.
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Yan, Ruiliang
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Di Benedetto, C. Anthony
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Homburg, Christian
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Lindgreen, Adam
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Thrassou, Alkis
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Morgan, Robert
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Sheth, Jagdish N.
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Varadarajan, Rajan
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Ko, Eunju
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Ngo, Liem Viet
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Pauwels, Koen
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Pei, Zhi
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9
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Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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2
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Journal of retailing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
35
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
3
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
4
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
5
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
6
A global perspective on the marketing mix across time and space
Uppal, Abhinav
;
Sharma, Amalesh
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
7
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
8
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
9
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
10
Business cycle research in marketing : a review and research agenda
Dekimpe, Marnik G.
;
Deleersnyder, Barbara
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011865098
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