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person:"Brettel, Malte"
~person:"Katsikeas, Constantine S."
~person:"Lindgreen, Adam"
~person:"Vorhies, Douglas W."
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Ressourcenorientierter Ansatz
Marketing management
39
Marketingmanagement
39
Firm performance
11
Unternehmenserfolg
10
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing
7
Resource-based view
7
USA
6
United States
6
Deutschland
5
Germany
5
Competitive advantage
4
Lieferantenmanagement
4
Market research
4
Marktforschung
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Wettbewerbsvorteil
4
Beschaffung
3
Beziehungsmarketing
3
Business start-up
3
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Konsumentenverhalten
3
Procurement
3
Relationship marketing
3
Unternehmensgründung
3
Betriebliche Wertschöpfung
2
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Business economics
2
Corporate culture
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E-commerce
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Electronic Commerce
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Aufsatz in Zeitschrift
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Brettel, Malte
Katsikeas, Constantine S.
Lindgreen, Adam
Vorhies, Douglas W.
Morgan, Neil A.
5
O'Cass, Aron
5
Madhavaram, Sreedhar
4
Morgan, Robert
4
Crick, Dave
2
Crick, James M.
2
Darlin Apasrawirote
2
Della Corte, Valentina
2
Fotiadis, Thomas A.
2
He, Xinming
2
Helm, Roland
2
Hunt, Shelby D.
2
Jensen, Jonathan A.
2
Kim, Namwoon
2
Kritcha Yawised
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Li, Yuan
2
Mehrabi, Hamed
2
Nath, Prithwiraj
2
Ngo, Liem Viet
2
Paisarn Muneesawang
2
Shin, Sohyoun
2
Sok, Phyra
2
Su, Zhongfeng
2
Voola, Ranjit
2
Wilden, Ralf
2
Yu, Wantao
2
Zhang, Jing
2
Abdalla, Shahira
1
Abdullateef, Aliyu Olayemi
1
Abou-Shouk, Mohamed
1
Adeola, Ogechi
1
Afifah, Nur
1
Agag, Gomaa
1
Agnihotri, Raj
1
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Journal of business research : JBR
2
Entrepreneurship, theory and practice : ET & P
1
Journal of business-to-business marketing
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Strategic management journal
1
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ECONIS (ZBW)
7
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1
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
2
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
3
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
4
Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
Saved in:
5
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
Saved in:
6
Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.
;
Bush, Victoria D.
;
Vorhies, Douglas W.
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1074-1081
Persistent link: https://www.econbiz.de/10009270584
Saved in:
7
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
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