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person:"Brettel, Malte"
~person:"Lindgreen, Adam"
~person:"O'Cass, Aron"
~person:"Yan, Ruiliang"
~subject:"Ressourcenorientierter Ansatz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing management"
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Ressourcenorientierter Ansatz
Marketing management
67
Marketingmanagement
67
B-to-B-Marketing
13
Business-to-business marketing
13
Firm performance
13
Unternehmenserfolg
12
Brand management
10
Markenführung
10
Distribution channel
9
Marketing
9
Vertriebsweg
9
Consumer behaviour
8
Innovation
8
Konsumentenverhalten
8
Lieferantenmanagement
8
Supplier relationship management
8
Marketing strategy
7
Resource-based view
7
USA
7
United States
7
Advertising
5
Australia
5
Australien
5
Beziehungsmarketing
5
Brand
5
Brand image
5
Business start-up
5
Deutschland
5
E-commerce
5
Electronic Commerce
5
Germany
5
Markenartikel
5
Markenimage
5
Marketing strategies
5
Relationship marketing
5
Unternehmensgründung
5
Werbung
5
Competitive advantage
4
Game theory
4
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Article
7
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Aufsatz in Zeitschrift
Article in journal
7
Language
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English
7
Author
All
Brettel, Malte
Lindgreen, Adam
O'Cass, Aron
Yan, Ruiliang
Morgan, Neil A.
5
Madhavaram, Sreedhar
4
Morgan, Robert
4
Vorhies, Douglas W.
3
Crick, Dave
2
Crick, James M.
2
Darlin Apasrawirote
2
Della Corte, Valentina
2
Fotiadis, Thomas A.
2
He, Xinming
2
Helm, Roland
2
Hunt, Shelby D.
2
Jensen, Jonathan A.
2
Katsikeas, Constantine S.
2
Kim, Namwoon
2
Kritcha Yawised
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Li, Yuan
2
Mehrabi, Hamed
2
Nath, Prithwiraj
2
Ngo, Liem Viet
2
Paisarn Muneesawang
2
Shin, Sohyoun
2
Sok, Phyra
2
Su, Zhongfeng
2
Voola, Ranjit
2
Wilden, Ralf
2
Yu, Wantao
2
Zhang, Jing
2
Abdalla, Shahira
1
Abdullateef, Aliyu Olayemi
1
Abou-Shouk, Mohamed
1
Adeola, Ogechi
1
Afifah, Nur
1
Agag, Gomaa
1
Agnihotri, Raj
1
Agyapong, Ahmed
1
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Journal of business research : JBR
2
Journal of strategic marketing
2
Entrepreneurship, theory and practice : ET & P
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
7
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date (oldest first)
1
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
2
Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
Saved in:
3
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
4
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
5
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
6
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
7
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
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