//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Brettel, Malte"
~person:"Schyvinck, Cleo"
~subject:"Competitive advantage"
~subject:"Corporate social responsibility"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Competitive advantage
Corporate social responsibility
Firm performance
Marketing management
16
Marketingmanagement
16
Deutschland
5
Germany
5
Unternehmenserfolg
5
Business start-up
3
Corporate Social Responsibility
3
Strategic management
3
Strategisches Management
3
Unternehmensgründung
3
Cause-Related Marketing
2
Cause-related marketing
2
Internet marketing
2
Online-Marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic orientation
2
Thailand
2
USA
2
United States
2
Wettbewerbsvorteil
2
Abteilung
1
Aktienrückkauf
1
Betrieblicher Konflikt
1
Business ethics
1
CATA
1
China
1
Comparison
1
Computer-aided text analysis
1
Cross-cultural management
1
Cultural identity
1
Department
1
Digital orientation
1
Digitalisierung
1
Digitalization strategy
1
Digitization
1
E-commerce
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
9
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
7
German
2
Author
All
Brettel, Malte
Schyvinck, Cleo
Morgan, Neil A.
9
O'Cass, Aron
9
Laukkanen, Tommi
8
Vrontis, Demetris
6
Bodlaj, Mateja
5
Di Benedetto, C. Anthony
5
Didonet, Simone Regina
5
Ferrell, Odies C.
5
Hirvonen, Saku
5
Liu, Gordon
5
Mahmoud, Mahmoud Abdulai
5
Mohammad Falahat
5
Morgan, Robert
5
Ngo, Liem Viet
5
Parnell, John A.
5
Rahman, Zillur
5
Reijonen, Helen
5
Thurasamy Ramayah
5
Blankson, Charles
4
Boso, Nathaniel
4
Cadogan, John W.
4
Cao, Guangming
4
Crick, Dave
4
Dibb, Sally
4
Engelen, Andreas
4
Frösén, Johanna
4
Hult, G. Tomas M.
4
Hunt, Shelby D.
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Khan, Huda
4
Madhani, Pankaj M.
4
Mavondo, Felix T.
4
Miles, Morgan P.
4
Soewarno, Noorlailie
4
Sok, Phyra
4
Spillan, John E.
4
Tjahjadi, Bambang
4
Uslay, Can
4
more ...
less ...
Published in...
All
Entrepreneurship, theory and practice : ET & P
1
European Sport management quarterly : ESMQ
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Sport management review
1
Technology analysis & strategic management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
2
A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo
;
Willem, Annick
- In:
Sport management review
21
(
2018
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
Saved in:
3
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
4
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
5
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
6
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
7
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
8
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
9
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->