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person:"Brorsen, B. Wade"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing"
~person:"Good, Darrel L."
~person:"Jaworski, Bernard J."
~type_genre:"Aufsatz in Zeitschrift"
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Brorsen, B. Wade
Good, Darrel L.
Jaworski, Bernard J.
Kumar, V.
7
Di Benedetto, C. Anthony
6
Lindgreen, Adam
5
Morgan, Neil A.
4
Sarin, Shikhar
4
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3
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3
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3
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3
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2
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2
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Nath, Pravin
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Ottosson, Mikael
2
Piercy, Nigel
2
Rinallo, Diego
2
Ritter, Thomas
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
Journal of marketing management : MM
2
AMS review : official publication of the Academy of Marketing Science
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American journal of agricultural economics
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ECONIS (ZBW)
4
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1
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
2
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
3
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
Saved in:
4
Toward a theory of marketing control : environmental context, control types, and consequences
Jaworski, Bernard J.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10001054854
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