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person:"Brorsen, B. Wade"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Good, Darrel L."
~person:"Jaworski, Bernard J."
~person:"Sarin, Shikhar"
~type_genre:"Aufsatz in Zeitschrift"
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Brorsen, B. Wade
Good, Darrel L.
Jaworski, Bernard J.
Sarin, Shikhar
Di Benedetto, C. Anthony
6
Lindgreen, Adam
5
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Industrial marketing management : the international journal for industrial and high-tech firms
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3
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AMS review : official publication of the Academy of Marketing Science
1
Agricultural economics : the journal of the International Association of Agricultural Economists
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ECONIS (ZBW)
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1
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
2
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
3
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
4
Strategic orientations, marketing proactivity and firm market performance
Gotteland, David
;
Shock, James
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 610-620
Persistent link: https://www.econbiz.de/10012422374
Saved in:
5
Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999-2013) : a citation analysis
Di Benedetto, C. Anthony
;
Sarin, Shikhar
;
Belkhouja, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 13-17
Persistent link: https://www.econbiz.de/10011822275
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