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person:"Brorsen, B. Wade"
~person:"Homburg, Christian"
~person:"Jayne, Thomas S."
~person:"Kotler, Philip"
~source:"econis"
~subject:"Firm performance"
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Firm performance
Marketing
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Brorsen, B. Wade
Homburg, Christian
Jayne, Thomas S.
Kotler, Philip
Marinov, Marin A.
9
Morgan, Neil A.
5
Le Meunier-FitzHugh, Kenneth
4
Snoj, Boris
4
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3
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Nath, Pravin
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O'Cass, Aron
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3
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Journal of the Academy of Marketing Science
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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ECONIS (ZBW)
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1
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
2
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
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3
A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
-
2004
Persistent link: https://www.econbiz.de/10013430643
Saved in:
4
Strategies for high market-share companies
Bloom, Paul N.
;
Kotler, Philip
- In:
Sunrise ... sunset : challenging the myth of industrial …
,
(pp. 501-514)
.
1985
Persistent link: https://www.econbiz.de/10001933002
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