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person:"Bruhn, Manfred"
~person:"Casidy, Riza"
~person:"Dato-on, Mary Conway"
~subject:"Markenführung"
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Markenführung
Nonprofit marketing
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Customer satisfaction
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Bruhn, Manfred
Casidy, Riza
Dato-on, Mary Conway
Chapleo, Chris
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International journal of nonprofit and voluntary sector marketing
1
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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2
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
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