NPO branding : preliminary lessons from major players
Year of publication: |
2010
|
---|---|
Authors: | Keller, Eileen Weisenbach ; Dato-on, Mary Conway ; Shaw, Doris |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 15.2010, 2, p. 105-121
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Markenführung | Brand management | Markenimage | Brand image | Strategisches Management | Strategic management | USA | United States |
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