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person:"Corsten, Hans"
~person:"Adams-Bigelow, Marjorie"
~person:"Cooper, Robert G."
~person:"Haines, Steven"
~subject:"Produkt"
~type:"article"
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Corsten, Hans
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The PDMA handbook of new product development
3
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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New products : the factors that drive success
Cooper, Robert G.
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2009
Persistent link: https://www.econbiz.de/10003836288
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New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
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3
Overview and context for life-cycle management
Ausura, Bill
;
Gill, Bob
;
Haines, Steven
- In:
The PDMA handbook of new product development
,
(pp. 497-512)
.
2005
Persistent link: https://www.econbiz.de/10003831521
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4
First results from the 2003 comparative performance assessment study (CPAS)
Adams-Bigelow, Marjorie
- In:
The PDMA handbook of new product development
,
(pp. 546-566)
.
2005
Persistent link: https://www.econbiz.de/10003831565
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