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person:"Dave, Dhaval"
~person:"Araman, Victor F."
~person:"Calli, Meltem Kiygi"
~person:"Macklin, M. C."
~person:"Rothschild, Michael"
~subject:"Psychology of advertising"
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Search: subject_exact:"Hörfunkwerbung"
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Psychology of advertising
Hörfunkwerbung
14
Radio advertising
14
Advertising effects
7
Werbewirkung
7
Revenue management
4
Revenue-Management
4
Measurement
3
Messung
3
USA
3
United States
3
Werbepsychologie
3
1995-2007
2
Advertising
2
Arzneimittel
2
Consumer behaviour
2
Demand
2
Gesundheitskosten
2
Gesundheitswesen
2
Health care costs
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Health care system
2
Konsumentenverhalten
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Nachfrage
2
Pharmaceuticals
2
Preis
2
Price
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Werbung
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1987
1
Broadcasting industry
1
Fernsehen
1
Fernsehwerbung
1
Forecast
1
Mothers
1
Mütter
1
Prognose
1
Rundfunksender
1
Television
1
Television advertising
1
Theorie
1
Theory
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Dave, Dhaval
Araman, Victor F.
Calli, Meltem Kiygi
Macklin, M. C.
Rothschild, Michael
Tolle, Elisabeth
2
Bosselmann, Elke
1
Brosius, Hans-Bernd
1
Bühl, Mirjam E.
1
Caballero, Marjorie J.
1
Churchill, Gilbert A.
1
Deighton, John
1
Fahr, Andreas
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Hyun, Yong J.
1
Jhally, Sut
1
Lindqvist, Lars-Johan
1
MacQueen, Josh
1
Paltschik, Mikael
1
Park, C. Whan
1
Romer, Daniel
1
Singh, Surendra N.
1
Solomon, Paul J.
1
Tauchnitz, Jürgen
1
Tellis, Gerard J.
1
Young, S. Mark
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
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2
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
3
Do young children understand the selling intent of commercials?
Macklin, M. C.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
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