Recognition versus recall as measures of television commercial forgetting
Year of publication: |
1988
|
---|---|
Authors: | Singh, Surendra N. ; Rothschild, Michael ; Churchill, Gilbert A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 1, p. 72-80
|
Subject: | Hörfunkwerbung | Radio advertising | Werbepsychologie | Psychology of advertising | 1987 |
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