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person:"Dave, Dhaval"
~person:"Howard, Donald G."
~person:"Macklin, M. C."
~person:"Rothschild, Michael"
~source:"econis"
~subject:"Fernsehen"
~subject:"Psychology of advertising"
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Search: subject_exact:"Hörfunkwerbung"
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Fernsehen
Psychology of advertising
Hörfunkwerbung
8
Radio advertising
8
USA
3
United States
3
Werbepsychologie
3
1995-2007
2
Advertising
2
Arzneimittel
2
Consumer behaviour
2
Demand
2
Gesundheitskosten
2
Gesundheitswesen
2
Health care costs
2
Health care system
2
Konsumentenverhalten
2
Nachfrage
2
Pharmaceuticals
2
Preis
2
Price
2
Television
2
Werbung
2
1987
1
Advertising effects
1
Europa
1
Europe
1
Fernsehwerbung
1
Forecast
1
Mothers
1
Mütter
1
Prognose
1
Space technology
1
Television advertising
1
Weltraumtechnik
1
Werbewirkung
1
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Dave, Dhaval
Howard, Donald G.
Macklin, M. C.
Rothschild, Michael
Kempe, David
3
Wilbur, Kenneth C.
3
Xu, Linli
3
Hainer, Wolfgang
2
Hansen, Flemming
2
Holden, Steinar
2
Sepstrup, Preben
2
Tolle, Elisabeth
2
Agnew, Clark M.
1
Antonides, Gerrit
1
Bates, Benjamin J.
1
Bernitz, Ulf
1
Bollapragada, Srinivas
1
Bosselmann, Elke
1
Bovelet, Rainer
1
Bradford, M. G.
1
Brosius, Hans-Bernd
1
Bussieck, Michael
1
Böll, Karin
1
Bühl, Mirjam E.
1
Caballero, Marjorie J.
1
Churchill, Gilbert A.
1
Clarke, D. B.
1
Deighton, John
1
Düringer, Michael
1
Fahle, Robert
1
Fahr, Andreas
1
Gafke, Sabine
1
Gelper, Sarah
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Grønholdt, Lars
1
Guitart, Ivan A.
1
Harbrücker, Ulrich
1
Heinemann, Christopher
1
Hervet, Guillaume
1
Holmlöv, Per G.
1
Hyun, Yong J.
1
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European journal of marketing : EJM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
2
Advertising executives' perceptions of satellite TV's potential impact on the European Market
Howard, Donald G.
- In:
European journal of marketing : EJM
23
(
1989
)
5
,
pp. 22-30
Persistent link: https://www.econbiz.de/10001075982
Saved in:
3
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
4
Do young children understand the selling intent of commercials?
Macklin, M. C.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
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