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person:"Dewenter, Ralf"
~person:"Dave, Dhaval"
~person:"Kind, Hans Jarle"
~person:"McQuarrie, Edward F."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Print advertising
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Dewenter, Ralf
Dave, Dhaval
Kind, Hans Jarle
McQuarrie, Edward F.
Neijens, Peter C.
2
Phillips, Barbara J.
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Singh, Nitish
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
2
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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