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person:"Douglas, Susan P."
~person:"Steenkamp, Jan-Benedict E. M."
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International market segmentation
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Internationale Marktsegmentierung
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Douglas, Susan P.
Steenkamp, Jan-Benedict E. M.
Bergin, Paul R.
7
Glick, Reuven
7
Gopinath, Gita
6
Gourinchas, Pierre-Olivier
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Martín Martín, Oscar
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International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing review
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
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1
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
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2
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
3
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
4
International market segmentation : issues and perspectives
Steenkamp, Jan-Benedict E. M.
;
Hofstede, Frenkel ter
-
2006
Persistent link: https://www.econbiz.de/10003410965
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